MADOPTICAL is proud to be the only Council Bluffs eyecare provider that includes digital retinal imaging at no additional charge. Skip the dilatation and pay nothing for your high-resolution retinal photos!
Visit one of the largest curated collections of eyeglasses in the Midwest with over 1000 frames on display. Whether you are looking to make a statement in a designer frame or trying to find the best value for your next pair, we have something for everyone.
From first time wearers worried about making the switch to experienced contact aficionados, we've got you covered.

Daily, Two-week, or monthly, toric or non-toric, add a contact lens fitting to your exam for just $60!
Our staff understands new glasses are an investment we aren't always ready to make. From quick fixes in a pinch to reconditioning that favorite pair you aren't quite ready to let go of, let us help you get the most out of your eyewear.
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